Marketing and Advertising
The Benefits of Business Blogs for Marketing First, if you don't know what a business blog is, this post, "What Is Business Blogging? [FAQs]" should get you up-to-date . (And if you've only recently started your business, check out this comprehensive guide on how to start a business , including marketing, sales, and customer service tips.) On the same page? Cool. Let's move on to why you should use blogging as a marketing tactic. 1) It helps drive traffic to your website. Raise your hand if you want more website visitors. Yeah, me too. Now think about the ways people find your website: They could type your name right in to their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and clic...